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How to supercharge your LinkedIn bio with simple copywriting tips
Innovative techniques to take your networking to the next level Photo by Airam Dato-on Are you tired of your LinkedIn profile being as...

Jill Pavlov Vazquez
May 1, 20234 min read
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Death by Copywriting: A Case Study on Messaging That Stands Out
Photo by Liquid Death In today's saturated market, where consumers are bombarded with countless marketing messages every day, it's...

Jill Pavlov Vazquez
Apr 24, 20233 min read
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Copywriting Tips: The Power of Evoking Emotion with Copy
How sparking a connection with your audience drives action Photo by Pixabay Words are powerful. They have the ability to inspire,...

Jill Pavlov Vazquez
Apr 16, 20233 min read
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The Art of Relating: Writing for Your Audience and Building Lasting Connections
From Pain Points to Sales Points: How to Write Copy that Converts Photo credit: Tara Winstead Are you struggling to connect with your...

Jill Pavlov Vazquez
Apr 7, 20232 min read
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How to gain credibility through copywriting
Developing trust online is as simple as some persuasive wording. As an entrepreneur, you know the importance of being taken seriously....

Jill Pavlov Vazquez
Mar 30, 20234 min read
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5 Things Your LinkedIn Profile Must Have
Attract more leads with these utterly essential copy components While Facebook and Instagram are currently flooded with creators and...

Jill Pavlov Vazquez
Mar 23, 20234 min read
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The"Other Pavlov's" Take: Copywriting & Psychology
The two are more connected than you think (I would argue that this also applies to women!) Welcome to the OTHER Pavlov's classroom! It's...

Jill Pavlov Vazquez
Mar 9, 20233 min read
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Copywriting Tips: The Power of Power Words
When it comes to your marketing materials, "power words" can instantly give them a jolt of energy. They add an air of urgency, trigger...

Jill Pavlov Vazquez
Mar 2, 20233 min read
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Best email subject lines for increased open rates
Remember when you were a kid and your best friend from school would write ‘You’ve Got Mail!’ on the outside of your locker? Well, if...

Jill Pavlov Vazquez
Feb 23, 20234 min read
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The "Don'ts" of Copywriting
Copywriting is a skill used to create persuasive and engaging written content for marketing purposes. It’s a powerful tool for small...

Jill Pavlov Vazquez
Feb 16, 20233 min read
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What is AI-Generated Copy?
A brief overview of everything you wanted to know about the robotic phenomenon. These days, the word "ChatGPT" is getting a ton of buzz...

Jill Pavlov Vazquez
Feb 7, 20232 min read
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The Benefits of Having a Freelance Copywriter on Retainer
Starting up a small business is no small feat. You have to juggle countless tasks and make sure you have enough resources to keep the...

Jill Pavlov Vazquez
Jan 26, 20232 min read
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Why your business needs blogs to survive and thrive
If you're a small business owner, you cannot go another second without learning the importance of having a blog! Not only does it help...

Jill Pavlov Vazquez
Jan 19, 20232 min read
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5 Reasons Why You Need A Professional Biography
You might be wondering why you need a professional biography written or how it can benefit your business. First impressions matter, and...

Jill Pavlov Vazquez
Jun 8, 20222 min read
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